Become an Affiliate

Royal Coala welcomes publishers, streamers, affiliates and marketing partners interested in building a straightforward, long-term relationship with our brand. We work with partners whose audiences are a good fit for our online casino and sportsbook, and aim to make the commercial side clear from the outset. If you are considering a partnership, share a little about your channels, audience and marketing plans so we can discuss whether there is a suitable way to work together.

About the affiliate programme

Our affiliate programme is designed to help partners introduce RoyalCoala to relevant audiences through responsible, well-presented marketing. We value clear communication and a considered approach to promotion. Partnerships may suit comparison and editorial publishers, content creators, streamers and other marketing businesses, provided the proposed activity is appropriate for a UK-facing gambling brand.

Before starting, we can discuss your audience, the channels you use and the type of content you plan to publish. This helps both sides understand the partnership and agree on practical expectations. We look for genuine audience relevance rather than unsupported traffic claims or short-term volume alone.

Partnership benefits

We aim to make working with us manageable and commercially clear. Partners can discuss suitable promotional formats, access to approved brand materials and the information needed to present the brand accurately. We can also clarify the agreed commercial terms and the basis on which activity is assessed before a partnership begins.

Each partner has a different audience and publishing style, so we take a practical approach to planning. Content should be accurate, clearly presented and appropriate for its intended audience. We value partners who communicate openly and take care with the way gambling products are represented.

Commission structure

Commission arrangements are discussed with each partner and confirmed as part of the agreed terms. The structure may depend on the partnership model, traffic source and scope of activity. We do not publish a single rate for every partner, and we will explain the applicable calculation and conditions before you proceed.

Our aim is to keep commercial expectations clear, including how qualifying activity is treated and when commission is reviewed. Any changes to agreed terms should be communicated directly, so both sides know where they stand.

Tracking and reporting

Clear reporting helps partners understand how their activity is performing. We discuss the reporting information relevant to each arrangement and aim to present it in a straightforward way. Partners can contact us with questions about recorded activity or the agreed commission calculation, and we will review the details with them.

Marketing tools and support

We can discuss approved marketing materials and suitable ways to adapt them for your channels. Please use current brand information and avoid making claims about products, returns or outcomes that cannot be substantiated. For partnership enquiries, get in touch with the details of your proposed activity and the best way to contact you.

Building a long-term partnership

We prefer steady, open cooperation over one-off arrangements. Regular communication gives both sides an opportunity to review what is working, address questions and consider appropriate next steps. If your audience or marketing plans change, let us know so we can discuss whether the partnership still fits. We welcome partners who take a responsible, professional approach and are interested in developing a lasting relationship with Royal Coala.